To prompt migrants to ‘always ask’ themselves and potential employers important questions, partially-obscured photography has been used to show how migrants may not always be getting the full picture. Positive imagery and the predominant use of bright green create a sense of empowerment, rather than danger.
Thailand human trafficking campaign
Border Force International wanted a digital campaign to encourage migrant workers from South East Asia to ask themselves important questions before accepting work that could lead to forced labour or human trafficking. The campaign needed to be adaptable as it was to be translated into multiple different languages.