Using a mix of bold imagery, colour and graphics, the collateral is eye catching and energetic to encourage staff to partake in the people survey, and to show them their feedback does make a difference. Richard Price (MOJ Director General) highly praised my designs and made sure to personally thank me.
People survey collateral
Every year the Ministry of Justice send out the people survey, and this time they wanted something fresh and creative for their collateral. The challenge was to create something new and engaging, using the existing MOJ brand guidelines with creative license.