Joint Maritime Security Centre branding

The task was to create an over-arching brand for the newly established Joint Maritime Security Centre (JMSC), also encompassing its two pillars, National Maritime Information Centre and Joint Maritime Operations Co-ordination Centre. The brand needed to showcase their distinct roles in maritime security, as well as their integral inter-connection.

The brand is clean, professional and adaptable. A target graphic has been created as the main brand device, to show how JMSC always have their targets in plain sight. It also positions JMSC as the trusted authority in maritime security so it can speak with a single voice to Government and keep our seas safe. To distinguish between the pillars, different colour ways have been used.

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